Two engine choices are available with Genesis buyers: a 3.8L V6 or a powerful 4.6L V8 producing 375 horsepower. The latter engine, though not exactly thrifty on gas, is offered to appeal to luxury car buyers who expect a lot of power and are willing to pay for it.
The Genesis' rear wheel drive platform also matches what luxury car buyers want. These types of cars are routinely test on Germany's famed Nürburgring racetrack (also known as "the ring") where they are put through the paces and graded on their performance. I haven't received word yet whether the Genesis was tested there, but if it wasn't you can expect Hyundai to join Porsche, Cadillac, BMW, Saleen, Infiniti, Mercedes, and other manufactures in the very near future.
The Genesis Is All About Luxury
Beyond the engine choices (each one is paired with a six-speed automatic transmission), the Genesis is all about luxury. Some of its top features include: four wheel antilock brakes with brake assist; electronic stability control; traction control; front and side mounted airbags; adaptive lighting; power everything; driver information system; backup camera; leather everywhere; woodgrain trim; etc.
The style of the Genesis looks similar to a previous generation Mercedes (or could it be Infiniti?), but with a base MSRP of $32,250, is priced more than ten thousand dollars less than comparable models.
Auto critics are just now getting their hands on the Genesis and are giving the car glowing reviews. Clearly, Hyundai has outperformed itself with the Genesis but one potentially fatal flaw is possible: will buyers flock to a value oriented car like the Hyundai Genesis or will they pay extra for the prestige of owning a BMW, Lexus, or Mercedes? Time will tell; it'll be interesting to watch how consumers react.
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