Porsche have also launched the hybrid version of the Cayenne which shares the same platform as the Toureg (VW owns Porsche which is run as an independent unit), and the same hybrid unti will power the 2011 hybrid model too. It should come as no surprise that Audi are also getting in on the act - Audi is, of course, also owned by VW - and the same power unit is seen in the Audi S4. Staying with VW a moment longer, Audi has launched the A8 Hybrid as its first major entry into the hybrid market. One difference from Audi's approach compared to the rest of the market is that Audi have focused on enhancing fuel efficiency from the petrol unit and not the electric one. Thanks to this, it is not the greenest car you can buy, but then again it is not a "small" car which seems to have been eschewed by the major European car makers. They are all competing for the high-end car buyer who wants green credentials but no sacrifice in performance and luxury.
BMW is also introducing a new 5-series range this year, but what really caught everyone's attention was not the new range but the 5-series Concept under BMW's ActiveHybrid brand. BMW has dabbled with hybrid concepts before, but the 5-series is the company's flagship range (closely allied with the 3-series). The 5-series range is probably BMW's best bet for entering the US hybrid market, and this is what has grabbed observers attention more than anything else, though the 7-series has already been put into production.
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