Here comes another creative idea from Porsche: a baby Boxster code named, “New 356″. It is likely to have a 2.0L fuel-efficient engine that pumps out about 250hp. The engine may be shared with the upcoming Audi R4.
On the sales front, lower-end models in a luxury brand tend to sell – the Audi A3, BMW 1 and 3 Series, Mercedes B and C Class, and the Lexus IS are some examples. Furthermore, if automakers offer features on lower-end models that are also available in the top-end models, there is the psychological effect of “Hey! My A3 has the same LED headlights as the R8!” Having a baby Boxster in the product line-up would attract people who love Porsches that are “not quite there yet”.
If the price is right for the baby Boxster, it can even lure some of the potential 335i, M3, CLK, and SLK buyers to “convert”. The real problem is, the baby Boxster would also compete with its own Audi TT, TTS and even the existing Boxster if Porsche is not being careful enough in the pricing. Pricing it too high defeats the purpose of its existence (Why would I get one if the true Boxster is only several thousands more?) Pricing it too low may make the brand look cheap (Everyone is driving a baby Boxster. Porsche is not special anymore.)
Only time will tell on whether the baby Boxster can actually make it into production. No matter how “baby” the mini Boxster is, people would buy it. After all, it is still a Porsche.